Salad Chains Vie for Gen Z
Business Wars Daily
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Salad Chains Vie for Gen Z
This chapter explores the evolving tastes of Generation Z in fast food, as they seek fresh and affordable alternatives. It highlights Sweet Green, a salad chain targeting Gen Z by offering customizable and fresh options, as well as Salad and Go, a competitor aiming to expand its stores and compete with Sweet Green in terms of price and efficiency.
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