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Season 5, Episode 5: Atari (with Nolan Bushnell)
Acquired
The Most Successful Pizza in the Bay Area
The most successful pizza parlor in the Bay Area was a thing called pizza and pipes where they had a deconstructed world-certhere organ all over the place. I thought to myself, okay, I've seen this before. I can do something like this. And so that became the working prototype for Chuck E. Cheese in terms of concept. We opened the first one three weeks after we closed the Warner deal.
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