The Marchitect cover image

S2 Episode 14: Amanda, Kyle, Sangram: Your Go-to for GTM & Positioning to W.I.N

The Marchitect

00:00

The Storytelling Approach at Leslie and Seism

Kyle: I have a hard time applying a playbook to anything because everybody's different. Love it and make the customer the hero start with that and your storytelling approach and you can't go wrong, Sangram says. "I think learning some of your customers and curowing them is a really good component of it," he adds. 'We tried this recently and we actually asked product and product marketing to write the story of a new product launching'

Transcript
Play full episode

The AI-powered Podcast Player

Save insights by tapping your headphones, chat with episodes, discover the best highlights - and more!
App store bannerPlay store banner
Get the app