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S2 Episode 14: Amanda, Kyle, Sangram: Your Go-to for GTM & Positioning to W.I.N
The Marchitect
The Storytelling Approach at Leslie and Seism
Kyle: I have a hard time applying a playbook to anything because everybody's different. Love it and make the customer the hero start with that and your storytelling approach and you can't go wrong, Sangram says. "I think learning some of your customers and curowing them is a really good component of it," he adds. 'We tried this recently and we actually asked product and product marketing to write the story of a new product launching'
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