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AI-powered Fashion: Stitch Fix CTO Talks Hyper-personalization in Retail

AI Business Podcast

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How to Tweak Your Personal Store to Fit Your Needs

Our onboarding process builds the flying profile, we allow customers to play with the style shuffle, we get their ratings. So based on that, in our online digital experience, you see styles that are based on preferences that we have learned about. The other thing that we do is we also have knowledge about what you have bought before. Our generative AI produces full outfits based on the anchor item that you may have purchased. It's literally just for you because it's very tuned to exactly you.

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