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Creating, Acquiring, and Scaling Brands - Arash Azarbarzin - CEO of Highgate

Masters of Moments

CHAPTER

The Evolving Hotel Landscape

This chapter explores the dynamics of the hotel industry, focusing on the rivalry between independent and branded hotels. It highlights the significance of customer loyalty, the rise of soft brands, and the role of local integration in creating unique hospitality experiences. The conversation also emphasizes strategies in food and beverage management, collaboration in hotel operations, and the pursuit of sustainability within the sector.

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