The Efficient Advisor: Tactical Business Advice for Financial Planners  cover image

122: Level 1 Processes of the Systems to Scale Framework: DEFINE

The Efficient Advisor: Tactical Business Advice for Financial Planners

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How to Position Your Brand in the Market

understanding your brand's purpose is asking yourself six layers of why to get down to what it is that you do. The second pillar is positioning the position your brand takes in the market comes down to your audience competition and differentiators. When you understand who your audience is then you can begin to understand the best way to appeal to them.

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