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The Importance of Brand Equity
I think it shows the respect that's needed on those sort of brands, those franchises. I remember learning like GCSE business or something like the all the stuff that McDonald's has to keep it the same across the world. And they come and check the insane. It did this come in two minutes or whatever it is. Obviously, they don't they don't always do it. The way they actually do the localization of in certain countries as well, which is quite interesting. In Saudi Arabia or India, they wouldn't have beef, they would have another sort of thing or whatever. But it does take a lot to keep something.