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I Interviewed the President of Shopify | Ep 670

The Game with Alex Hormozi

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Finding Growth Channels and Building a Developer Ecosystem

This chapter discusses Shopify's early growth strategies, including targeting web agencies and developers to expand their reach. They also emphasize the importance of simplicity, tracking cost of customer acquisition, and being patient in building a long-term business. Additionally, they talk about the significance of the Shopify App Store and ecosystem in achieving product-market fit and generating referrals.

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