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Are You Helping Your Audience When You Present a Talk?
A lot of people present a talk because they want to get promoted or because they want their products to be showcased. As long as none of those come before the first principle which is are you helping the person who's watching your talk? Is this beneficial for your audience? People should only watch the talk or pay attention to any individual minute of your talk if it's going to help them. Always put the audience first and the rest later.