Omnitac Podcast Host - What's Your Background?

Gushers in the metaverse and Dunkaroo NFTs? When it comes to DTC experiences, General Mills is not playing it safe. On this episode, Carter Jensen, the Senior Manager of Global eCommerce at General Mills, discusses how his small but mighty team is creating DTC experiences that go beyond simple transactions on a website. 

Tune in to learn:

• The future of DTC for brands within General Mills (5:45)
• What General Mills is investing in now (21:05)
• How to create a good Tik Tok experience for customers (24:35)
• The General Mills brands exploring NFTs and the metaverse (28:28)

Mentions:

• Scott Galloway

Up Next in Commerce is brought to you by Salesforce Commerce Cloud. Learn more at http://www.salesforce.com/commerce 

Mission.org is a media studio producing content for world-class clients. Learn more at 

http://www.mission.org.