You Can't Be Efficient With People, You Know?

Anik Daddly: Branson didn't try to convince him to do the concert. He kind of just took him and showed him what was happening and made him feel something. I'm a big believer in excursions. It's those many years doing a geography degree where, you know, we're always out there jumping the bus,. go for a ride, experience something. And so this is a great example that I can use to illustrate that.