The Exit Five CMO Podcast (Hosted by Dave Gerhardt) cover image

#57: How to Create Memorable Content (with Obaid Durrani & Todd Clouser)

The Exit Five CMO Podcast (Hosted by Dave Gerhardt)

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B2B Marketing - What's the Middle Out Implementation Content?

The focus of this content we call bottom up evangelism is your goal and like this type of content is to evangelize the end user of your product. So that one, if they already use it, Like they're in love with your brand and they're like happy to use it and shout you from the rooftops. If they don't use it, like they want to like they aspire to use it because you like they resonate with that content so much.

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