How To Present An Ordinary Product As Extraordinary
Dan Kennedy's Magnetic Marketing Podcast
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How to Find Your Unique Selling Proposition
The camera is almost an exception to the rule. When you think about a countertop grill or essentially a blender or a toothbrush, it's hard to be more commoditized in many ways than that and yet you're able to build multi-million dollar brands out of them. I wonder if you would just talk a little bit about the approach to an ordinary product, a toothbrush for example, and finding a way to present it as something extraordinary.
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