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Episode 166: Misaligned Despite Our Best Intention. How to fix the marketing and sales silos with ABM with Mason Cosby

Full-Funnel B2B Marketing Show

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Bridging the Gap Between Marketing and Sales

This chapter explores the critical connection between marketing and sales teams by examining sales commission structures. It stresses the need for understanding how sellers earn their income to enhance collaboration and suggests that misalignment may arise from inadequate compensation models that need executive intervention.

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