How to Buy Disney's Sports and Entertainment Assets

Jeff Sonomfeld, CEO of RSE Ventures: Bob Iger's plan to break up ESPN makes a ton of sense. Matt Higgins, Senior Associate Dean for Leadership Studies at Yale School of Management: If my name was Apple, Amazon, or Google, I think today was a great day in the world of sports and entertainment. He says Disney should avoid mistakes made by other companies like GE that have gone through reinvention such as NBC News' merger with GE. Jeffrey Sarnoff is Co-Founder and CEO of CBS Corp., which has been running ABC since 1969.