GA4 for Big Query: What's the ROI, Real-Time Reporting, and Insights from Interview with Johan van de Werken
Conversion Tracking Playbook
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Introduction
This week's Conversion Tracking Playbook features a recording with Johann of GA4 BigQuery. John: Johann is kind of the authority on the nitty-gritty of GA4BigQuery. There were some technical audio issues during the recording, so I wanted to make sure the record just in case there were any issues where we can't extract some of his audio. We share how to overcome tracking challenges that e-commerce brands face today.
Transcript
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