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Is There a 'Didn't Work' in Aps?
The folks that need the margin the most, are going to have the most trouble finding value in a lot of the stuff. I mean, this is an opportunity, actually, where i think we will see a lot of movement in the space over the next few years. If you can drive that value up on the web side, you can potentially make up for it with a discount and an incentive in the ap rate. But again, not every developer could insert that organically into the rater so we have to talk more about the country by country carve outs.