Everyone Running Hollywood Is Old. Does That Matter?
The Town with Matthew Belloni
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The Importance of Gut Judgment in Brand Management
Back then, movies were cheap enough so that you could follow your gut. As things got higher as studios and agencies were bought by bigger and bigger corporations, they wanted something that they thought was safer. But to them, safer, it became more conservative. That's how the business was not a business of algorithms or research. It was a business of pure gut.
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