8min chapter

Masters of Scale cover image

From brand savant to accidental entrepreneur, with Sophia Amoruso

Masters of Scale

CHAPTER

Building Trust in the Creator Economy

This chapter explores the significance of brand trust, particularly for small business owners, and shares personal anecdotes from the speaker's career, including insights on the creator economy. It emphasizes the need for authenticity, the importance of company culture, and adapting to evolving market dynamics while reflecting on personal freedom and transformative changes.

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