
From brand savant to accidental entrepreneur, with Sophia Amoruso
Masters of Scale
00:00
Building Trust in the Creator Economy
This chapter explores the significance of brand trust, particularly for small business owners, and shares personal anecdotes from the speaker's career, including insights on the creator economy. It emphasizes the need for authenticity, the importance of company culture, and adapting to evolving market dynamics while reflecting on personal freedom and transformative changes.
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