
How Salesforce Will Become a $35B Company
Insights for IT Negotiations
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The Implications of Marketing Cloud
Marketing cloud is where Salesforce will be focusing its efforts in the next few years. The company has identified $168 billion of TAM, total addressable market by FY23 and 2023. It's an opportune time to re-address, reopen, renegotiate the totality of your relationship with a sales or customer serviceCloud provider. But more importantly, you need to think about the implications when your larger portfolio comes into play.
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