State of the Industry - First Half of 2024 Recap
Ecommerce Playbook: Numbers, Struggles & Growth
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E-commerce Data Analysis and Trends in Ad Performance
A discussion between industry experts on creating a direct-to-consumer consumer confidence index, analyzing data on ad performance for 2024, and exploring the impact of AI-based ad platforms and algorithm changes on advertiser success. The chapter highlights improvements in performance for most advertisers despite challenges such as software bugs and shifts to different platforms, and reflects on challenges in comparing year-over-year data in the e-commerce context.
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