Navigating Business Innovation through Digital Platforms

As the novel coronavirus surfaced in Wuhan in 2019, Chinese officials called for mobile isolation wards. Haier Group partnered with suppliers to design and construct units quickly, thanks to the openness of the leading manufacturer’s digital platforms. Unlike Haier, many companies have tightly regulated, siloed platforms. Georgetown Professor Kasra Ferdows says more companies can unlock innovations by extending their platforms to facilitate a broader range of collaborations. He breaks down how Haier capitalizes on the expertise and resources of its ecosystem and rapidly exploits new business opportunities. Ferdows is a coauthor of the HBR article "How to Turn a Supply Chain Platform into an Innovation Engine."