S3 E7: The Future of VC in DTC with Ben Lerer of Lerer Hippeau
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The Cactile TV Approach to First Order Profitability
I think it's interesting, you know, given kind of like where brands are in their journey, so much can change. So your focus on like founder, market fit and just founding team is so much more interesting because you're focused on the possibility that can come when these people sit in a room together. The other part that's interesting to me as well is I think we've seen this kind of like 2016, 2017, 2018 where there was this cactile TV approach with first order AOVs.
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