67: Allen Gannett | You Don't Have to Be a Genius to Be Creative
The Jordan Harbinger Show
How Much Time Do We Have to Consume?
Great creatives spend on average about three to four hours a day consuming content relevant to their niche. The other thing that's really important is for it to be specialized knowledge. So I think we have this idea of creatives as these sort of renaissance people who are like, know everything about everything. And that doesn't actually bear out when you actually look at the stories of these great creatives.
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