The Importance of Having the Right Customer

3min Snip

00:00

Play full episode

Summary

Transcript

Episode notes

Once you've had the right customer, customer acquisition cost plummeted 80, 90%. And then because they're your ideal customer, they don't turn. So the lifetime value goes up and they're willing to spend more because they're getting so much value. We built a brand around stopping crimes. We require two-way audio. Now when we come to them, we say, okay, I have 25 proof points every single day of every crime that I stopped for the last year. They say, oh, thank you for educating me. Here's my money. It's just super efficiency, takes the pressure off. On a unit economic basis, this is sustainable and you can be profitable for

First Jason and Molly discuss YC's new $500K deal for startups and what that means for founders and early stage investors (1:53). They also dig into car-sharing app Turo's S-1 (25:32). Then Redfin Co-founder and current Deep Sentinel CEO Dave Selinger joins to discuss how his company blends human monitors and AI-enabled cameras to deliver an unmatched security camera experience (38:25).

(00:00) Jason & Molly intro the show
(01:53) Y Combinator's new $500K deal
(09:41) Eight Sleep - Go to https://eightsleep.com/twist to check out the Pod Pro Cover and get $150 off at checkout!
(11:14) Early-stage startup investing strategy
(19:46) How does YC's move impact the startup landscape
(22:57) Is an IPO an Exit?
(24:15) Vanta - Get get $1,000 off automating your SOC 2 at https://vanta.com/twist
(25:32) Turo S-1 breakdown
(36:56) Ourcrowd - Check out the deal of the week at https://ourcrowd.com/twist
(38:25) Interview - Deep Sentinel Founder & CEO Dave Selinger
(44:52) Deep Sentinel in action
(54:24) The power of finding your ideal customer
(1:01:33) Potential new features and Deep Sentinel product roadmap
(1:07:53) Jason's Deep Sentinel experience
(1:15:33) Deep Sentinel semi-supervised learning inspired by Tesla