Maximizing Ad Strategy with Effective Landing Pages

So Shopify Capital (or someone else) offered you $250,000 in exchange for 17% of daily revenue for 90 days. The best part? You can get the money with just a few clicks.

Should you take it?

In one of my most popular episodes ever, Natural Dog Co CEO and former investment banker Bill D'Alessandro said, "Absolutely not. You're paying an absurd APR and these lenders know you don't understand the math."

But Drew Fallon, co-founder and CEO of Iris Financial, says that these are borderline-miraculous products that ecom founders shouldn't take indiscriminately, but should use when they need to.

So I had them on the podcast to fight it out.

EPISODE SPONSORS

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FERMAT

• Build funnels the same way you build ads FERMAT: ⁠⁠https://fermatcommerce.com/af⁠⁠.

THE BEST MEDIA BUYING TRAINING ON THE INTERNET

• Get a free coaching call when you sign up for ADmission here: ⁠⁠https://bit.ly/3x99lip⁠⁠

AFP EPISODES REFERENCED IN THIS EPISODE

• "Bill D'Alessandro Hates Your Bad Ecom Debt" (⁠⁠Apple⁠⁠, ⁠⁠Spotify⁠⁠)
• "The Financial Roadmap for DTC Success (With Drew Fallon)" (⁠⁠Apple⁠⁠, ⁠⁠Spotify⁠⁠)

FOLLOW UP WITH BILL

• Get financial coaching from Bill: www.billda.com
• Follow Bill on X: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://x.com/billda
• Listen to the Acquisitions Anonymous Podcast: https://www.acquanon.com/

FOLLOW UP WITH DREW

• Follow Drew on X: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://x.com/drewfallon12
• Learn more about Iris Finance: irisfinance.co

FOLLOW UP WITH ANDREW

• Follow Andrew on X: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://x.com/andrewjfaris⁠⁠
• Email Andrew: podcast@ajfgrowth.com
• Work with Andrew: ⁠⁠https://ajfgrowth.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠