17min chapter

Freelance to Founder cover image

These Social Posts Get the Best Clients

Freelance to Founder

CHAPTER

Navigating Typography and Business Challenges

The chapter delves into the struggles and decisions faced in defining a niche for a design business, debating between typography and packaging. It explores the challenges of showcasing typographic impact, working with retail clients, and transitioning from interest to actual sales. The conversation emphasizes targeting the right audience, building authority through social media, and providing insights into successful professionals in the field.

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