4min chapter

Social Media Marketing Podcast cover image

Using Content as a Business Differentiator

Social Media Marketing Podcast

CHAPTER

Planting and Prioritizing Content

In a bigger organization, there's going to be so many competing interests. So how do you decide which content is the prioriization? The first step of air traffic control is just to know all the planes in the air. And once you start doing that, then it's like, ok, we can move beyond thought leadership.

00:00

Get the Snipd
podcast app

Unlock the knowledge in podcasts with the podcast player of the future.
App store bannerPlay store banner

AI-powered
podcast player

Listen to all your favourite podcasts with AI-powered features

Discover
highlights

Listen to the best highlights from the podcasts you love and dive into the full episode

Save any
moment

Hear something you like? Tap your headphones to save it with AI-generated key takeaways

Share
& Export

Send highlights to Twitter, WhatsApp or export them to Notion, Readwise & more

AI-powered
podcast player

Listen to all your favourite podcasts with AI-powered features

Discover
highlights

Listen to the best highlights from the podcasts you love and dive into the full episode