The business needs the five levels. The foundational need is saled. No gain, sales, the creation of cash. When you get to the order level, this is where it becomes our concentration to resolve a efficiency. And so then let's talk about the particulars for how that can be transformational for folks. I'd love to hear some tales about some professional some organizations who applied some of this rigor to great effect. Ya. So i'll share coffee a shop that does this. Omen stands for objective measurement ofvaluation, frequency, nurture. It simply means, identify with the problem, and tweak and change things as we move along.