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Lessons From Exiting Three Private Label Brands With Afolabi Oyerokun

Ecomm Breakthrough

00:00

How to Sell Your Own Sneakers

"I had to bankroll, you know, finance these purchase, this manufacturing with friends money," he says. "We started noticing that the returns rate was higher and we're like, why are people returning the shoes? We found out that we're returning them to get a bigger size because those shoes run really small." The company has since liquidated its inventory after years of selling sneakers on their own.

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