How to Drive the Lowest CPA to Keep the Highest Lifetime Value Customer?

i like to think of it is like phases, right? So how do we drive the lowes c p a while still getting a moderately high ratention customer? In other words, you can run free trials and stuff. There's some churn hacks as well. We work with a company called profit well that'll go after people that churn for whatever reason. Having a really good product that actually works is the best way to keep people around.