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267: Analyzing B2B Analyst Relations

Renegade Marketers Unite

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Why We're Going All in on Google Cloud?

I think it's so interesting that a business strategy choice like saying we're going all in on Google Cloud puts you really, you think about the ripple effect of that choice. This goes back to just so many businesses lack the courage to have a focus like this. But by changing it, saying we're not doing everybody, we're focused on Google Cloud, suddenly a lot of things change for you, including the way analysts think about you.

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