MarTech Podcast ™ // Marketing + Technology = Business Growth cover image

Attention Measurement In The Real World

MarTech Podcast ™ // Marketing + Technology = Business Growth

CHAPTER

The Art and Science of Marketing Attention

This chapter delves into the role of audio branding in marketing, particularly through McDonald's advertising strategies. It emphasizes the differing approaches needed for established brands versus new launches, highlighting the complexity of effective marketing.

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