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4min chapter
Attention Measurement In The Real World
MarTech Podcast ™ // Marketing + Technology = Business Growth
The Art and Science of Marketing Attention
This chapter delves into the role of audio branding in marketing, particularly through McDonald's advertising strategies. It emphasizes the differing approaches needed for established brands versus new launches, highlighting the complexity of effective marketing.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode