Leveraging Sports Betting to Enhance the Fan Experience
SSAC
00:00
The Evolution of Sports Betting in America
This chapter examines the rapid evolution of sports betting in America, with a focus on recent developments in Massachusetts. It highlights the integration of advanced data analytics, player tracking, and the merging of fantasy sports with betting to enhance fan engagement and storytelling. The discussion also addresses the challenges faced by data science teams in creating accurate betting markets and the need for innovative technologies in this expanding industry.
Transcript
Play full episode
