The $100B+ "Creator Economy" Revealed
The Money with Katie Show
00:00
The Three Components of a Successful Social Media Platform
A study suggests that influencer marketing provides an ROI that is roughly 11 times what a brand could expect from something like banner ads. According to Neil Schafer, 80% of people report making a purchase decision based on an influencer's recommendation. While traditional advertising is great for brand awareness and brand affinity, it seems like both the platforms and human nature itself would dictate that actual sales, conversions, purchase decisions would be more directly impacted by someone you trust online recommending it to you with a link and a discount code.
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