Are You Using Cohorts in the Sales Team?

Joining me this week is Chad Trabucco.

Chad is the Director of Revenue Enablement at Guru, a knowledge management software. I thought that was so fascinating considering the question that I ask at the end of every Rapid Fire Five, that is: how do you capture and distill ideas in people's heads for future use? That's exactly what Guru does, and what Chad is so passionate about.

At the risk of this becoming an episode entirely about Guru, we really dug deep into knowledge management - I think it's such an important issue for anybody developing people and enabling people.

You can get the tacit knowledge out of your sales team's heads and be explicit in your ways of helping others benefit from it. As I said, this is a topic that has been on the minds of every single enablement person I've spoken to. So, I know you will enjoy what Chad has to share.

Please, sit back and enjoy this episode with Chad Trabucco.