3min chapter

Winning the Challenger Sale cover image

#52 The 2022 Year-in-Review With Dr. Howard Dover, Director of the Center for Professional Sales and Sales Coaching at Naveen Jindal School

Winning the Challenger Sale

CHAPTER

Can I Replicate a Gen L and No Way?

The challenge then becomes if I need highly specialized people to sell and close, which I do. The complexity of the sale has increased the need for people who can intellectually analyze and execute on the complex buying situation. And so we went for what was easy because we couldn't get more at the top. But that's that was a terrible job with somebody. You but I like the move, but it's interesting because it's hard to replicate you. It's easy to replicate demand, gen with human eyes machinery. Can I replicate a gen L and no way? I can't replicate agen L and gen is amazing.

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