The Value of Building Obsession With a Brand

I want to be very clear in their content strategy rather than like the subject matter of their content. I think what Eric and Ardeni and Barstool have built is incredible. We target psychographics, not necessarily just demographics. And you guys jump on day trading? Is that a morning brew product? No, we are not doing as much as I find the David Day trader thing entertaining. What I will say is, you know, we're going to be great.