
How our lives are being gamified, with Adrian Hon
Instant Genius
00:00
Is There Any Evidence That Gamification Can Work?
There are studies that show gamification can be helpful, certainly in the short term. But there aren't a lot of studies that look at gamification over months or years. It's difficult for researchers to get access to usage data because it's owned by the company. I think one of issues is that gamified apps really turn into things a little bit too far," he says.
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