#115: How to Turbocharge Your Marketing Engine and Generate More Cash Flow
Why That Worked – Presented by StoryBrand.ai
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The Header of Your Landing Page
The header is at the very top of your landing page. You're going to answer three questions: What do we offer? How's it going to make our customers life better and what do they need to do by it? Get out of there. Don't put anything else in your header. The second date is negative. I want you to explain every terrible, horrible thing that will happen if people don't buy your product. That sort of contrast is interesting. It's narratively interesting. And so many people use passive or aggressive language. Stop it. Stop, learn more and get started. All you want you to do is actually say buy now or schedule an appointment,. Schedule a call
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