2min chapter

The Generalist cover image

10 Lessons from Great Businesses

The Generalist

CHAPTER

Ten Pros Actively Re Invent Yourself

The shrewdest move may be to renounce, invert and counter punch. Mercado libre is an example of an endlessly inventive business. Caspy shares this trait, transforming from a middling bank into ca tan superap. To stave off staleness and disruption, businesses must innovate from within.

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