Today we are joined by Jay Izso. Jay is a high-energy mindset and resilience coach, keynote speaker, bestselling author, and media personality. Known as "Coach Jay," he helps people shift their thinking, master their mindset, and unlock their potential in business and life. Drawing on his background in psychology and years of coaching leaders, entrepreneurs, and athletes, Jay blends humor, science, and real-world stories that resonate with audiences everywhere. As the host of A New Direction and Real Estate Right Now, he's built a reputation for engaging conversations that inspire action, growth, and results. [Oct 13, 2025]
00:00 - Intro
00:53 - Intro Links
- Social-Engineer.com - http://www.social-engineer.com/
- Managed Voice Phishing - https://www.social-engineer.com/services/vishing-service/
- Managed Email Phishing - https://www.social-engineer.com/services/se-phishing-service/
- Adversarial Simulations - https://www.social-engineer.com/services/social-engineering-penetration-test/
- Social-Engineer channel on SLACK - https://social-engineering-hq.slack.com/ssb
- CLUTCH - http://www.pro-rock.com/
- innocentlivesfoundation.org - http://www.innocentlivesfoundation.org/
01:58 - Jay Izso Intro
02:48 - Lessons From the Farm
- Book: Lessons From the Farm - Jay Izso
09:11 - Kindness as a Core Value
14:37 - MasterClass Ad
16:16 - The Electric Fence
23:24 - I'll Figure It Out
29:16 - Losing Your Ego
34:40 - The Gift of Servitude
37:07 - 100% Rule
38:14 - I Was Wrong
39:17 - Find Jay Izso Online
- LinkedIn: https://www.linkedin.com/in/coach-jay/
40:14 - Book Recommendations
- Human Hacking - Christopher Hadnagy
- Iron-Sharpened Leadership - John L. Gronski
- Success Mindsets - Ryan Gottfredson
- The Creator Mindset - Nir Bashan
42:11 - Mentors
45:29 - Wrap Up & Outro
- www.social-engineer.com
- www.innocentlivesfoundation.org
