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773 - Anna Powers (Part 1): Make Millions Sitting at Home with Copywriting
The James Altucher Show
Your Retirement Plan Is for Leep, Right?
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The key with any sales letter is that you want each section to keep the reader going. Just like if we're watching, you know, in in the old school days, like a t v series,. Like ver old searies 24, and there's a cliff hanger, and then you want to come back and see what happens in the next 24. And so sometimes people push back on the length, but there are your potential customers, who are very high fact finders, and they need to see all those details.
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