2min chapter

IndieGameBusiness® cover image

Is There a Magic Formula for Marketing Your Game w/Marcela Torres from Joystick Ventures

IndieGameBusiness®

CHAPTER

What Is Branding and Marketing and Sales?

"Branding is more or less your brand. You come to bring a personality and even a story in itself of the brand," he says. "You can build as many marketing campaigns that you need, depending on the goals you have related to your sales goals." 'It's like I'm going back to school,' adds presenter David Walliams.

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