4min chapter

Nir And Far: Business, Behaviour and the Brain cover image

3 Reasons Why Subscription Businesses Fail - Nir And Far

Nir And Far: Business, Behaviour and the Brain

CHAPTER

How to Boost Variability and Sustain Interest in Subscription Services

We're not wired to feel satisfied for very long. A key reason customers churn out of subscription services is declining variability. When the ratio of interesting to mundane is too low, customers lose interest and find usually cheaper alternatives. The lesson isn't just for businesses that send people subscriptions in a box but anyone who makes software SaaS tools.

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