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189: Visualizing Business Success with Visual House

Business of Architecture UK Podcast

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Is There a Challenge in Communicating Untold Design?

When I worked at RSHP, they had a number of external teams that were involved in the visualization projects. And it became a very powerful alliance was when the visualizers really knew how to make a building look like an RSHP building with minimal amount of input. So we're really kind of driven by them but it's very often that they're saying, hey, fill in the blanks and all that. We have a go and then they have comments on it and it goes back and forwards.I can't actually think of a point where they said, that's not your job, that's our job. But we wouldn't want that to happen obviously.

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