How to Segment Your Sales CAC

Dave: There's multiple ways to segment it the first one was basically blended or what I would call overall CAC versus new logo CAC and expansion CAC. The ARR determination is easy now I think you're talking about kind of line of business CAC  is this enterprise ARR or is it SMB ARR? Dave: If we have a sales model that's reasonably segmented then I can do my sales CAC right very clearly and be very precise and segmented at the same time yeah but if we have a marketing expenses are really smooshythen I just look at the sales CAC it all depends on the question I'm trying to answer.