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Replay: Plant-based foods need a makeover, with Peter McGuinness

Masters of Scale

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Reassessing Business Assumptions and Overcoming Growth Challenges

This chapter emphasizes the significance of self-assessment for businesses looking to disrupt markets, such as plant-based foods. It discusses the dangers of misunderstanding consumer preferences and shares a success story highlighting the growth and challenges faced by a beverage brand, underlining the role of financial backing.

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