‘Don’t Worry Darling’ and How Controversy Impacts the Box Office
The Town with Matthew Belloni
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Film Tracking Is a Measurement of the Effectiveness of a Film Marketing Campaign
Film tracking is really a measurement of the effectiveness of a films marketing campaign. We're just trying to figure out if people are aware, are interested in these movies. There has been a narrative off screen that has dogged this movie for about a year now. Has it hurt? Has it made no difference? Well, it certainly herp helped in terms of awareness. In some ways, it was traditional, that warner brothers is trying to pretend that it's a traditional roll out,. but it is very much not.
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