James Reinhart (thredUp) - Scaling Sustainable Fashion
Entrepreneurial Thought Leaders (ETL)
00:00
How Do You Overcome Resistance?
In the early days, threadup had a set of values, but we didn't really have the mission. So i think probably 20 12, 20 13, to three years before we really codfy y, what's the mission of this business? And and i think that's where we nd upon our mission, inspired new generation of consumers to think second hand first. We want you to at least start here. You may end up shopping and buying it new, but we want to put ourselves in a position to have you start there. Second hand first became like a real big montr s. Because we knew if we weren't ultimately going to get everybody to have a hundred % of
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